Whether she’s joining an in-house team as a consulting creative director, leading a project on her own from start to finish, or directing a broadcast spot, Laura Wimer Jewell helps brands—including BMW, Netflix, Method Home, Everlane, CVS Health, Virgin America, Alaska Airlines, and Nordstrom—create inspiring, engaging work across platforms and in all categories. Her insights as an executive creative director and director are informed by 18-plus years of experience spanning brand launches, brand identity, creative concepting, and art direction. Think of her as an enthusiastic multihyphenate who can scale her talents to your needs.
Laura is known for projects that make an impact and a difference: She launched Frida Mom’s Breast Care campaign featuring the first woman ever to lactate on screen in a broadcast commercial. She also created Dollar Shave Club’s first identity in its brand infancy; and five years later, DSC was acquired by Unilever for a reported $1 billion in cash. Even when there are many moving parts, Laura—who was named to Adweek’s Creative 100, which honors the most fascinating people in marketing, media, and culture—is in her element. During the acquisition of Virgin America and Alaska Airlines, she ran the companies’ portfolio. In 2022, she founded Jewell Studio, offering 360-degree creative services to clients of all stripes.
She has been on juries for the One Show, AICP, LeBook, and the Webby Awards. Her work has been recognized at the Effies, Cannes, AICP, the One Show, 4A’s, and the Webby Awards and has been featured in publications including The New York Times and Fast Company.
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OTHER HIGHLIGHTS:
2022 Founded Jewell Studio
2022 Effie, New Product or service - Frida Mom
2021 AdAge Top Best 30 Ads of the Year
2021 Most Contagious Ads of the Year
2021 AICP Next Jury
2021 Jay Chiat Awards - Connection Strategy
2021 AICP Next - Best Web Film
2021 Cannes Lions - Social Behavior, Culture & Context
2020 + 2021 Webby, One Show, AICP Juries
2020 Webby, Alaska Airlines
2019 Adweek Creative 100
2019 Webby Honoree - method home
2019 Effie, Transportation
2019 OBIE - method home
2018 Effie, Finance - Charles Schwab
2018 Tribeca Film Festival Short Film Premiere
2014 Communication Arts - Ft. Standard Black
2014 AdAge Small Agency of the Year, Silver
2013 Ad Age Small Agency of the Year, Gold
2012 Dollar Shave Club Brand Launch
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