SERIOUS WHIMSY

A WHIMSICAL EXPERIMENT WITH PRINTS

Director and Creative Director

Serious Whimsy brings to life the eclectic illustrated world of artist and designer Kate Zaremba with a stop-motion video that features original music by Andrew Dost from the band Fun.

Zaremba's art -- which always begins as a 3-dimensional concept before she prints on wallpaper, stationary, and textiles in playful patterns in real life -- animates in 8 different scenes that are inspired by the personalities of her various patterns. Zaremba draws from her friends and community to help breathe life back into the worlds her patterns inspire.

Art direction + Set Design: Kathryn Zaremba
Creative Direction + Editing: Laura Wimer
Photography: Kate Warren
Make-up and Hair:Alexis Martinez
Original Music: Andrew Dost