FRIDA MOM • Stream of Lactation



The first commercial to show lactating breasts on television.

In the week of launch, this campaign had 2 billion impressions without any paid media outside of a singular placement on the Golden Globes. 


400% Increase in traffic to fridamom.com

30% increase in social engagement

2B Earned media impressions

AD AGE 30 BEST ADS OF 2021

NEW YORK TIMES

INSIDER

REFINERY 29 GLOBAL

ADAGE

NBC

 
 

Creative Agency: Mekanism

Executive Creative Director: Laura Wimer

Creative Director: Rachel Carlson

Associate Creative Director: Katie Bourgeois

Associate Creative Director: Bryan Davis

Managing Director: Tor Edwards

Brand Director: Katie Persichilli

Brand Director: Danielle Sabalvaro

Project Manager: Leah McGlone

Head of Strategy: Ambika Pai

Strategy Director: Dayna Uyeda

Assoc. Comms Strategy Director: Rachelle Avila

Head of Production: Katie Haberstock

Senior Producer: Zach Fleming

Production Company: Iconoclast

Director: Rachel Morrison

Line Producer: Lisa Cowan

Edit House: Forager TV

Forager EP: Ali Webb

Forager Post-producer: Denisse Juliana Jimenez

VFX Artist: Ira Morris 

Editor: Sophia Lou

Color House: Irving Harvey

Colorist: Matthew Greenberg 

Music Supervision by The Teenage Diplomat

Music Supervisors Quinn Donnell & Buzzy Cohen


Post Sound Finishing: SoundLounge

Senior Producer: Lauren Mullen

Sound Engineer: Justin Kooy