2 SISTERS JAMAICA

CREATIVE DIRECTION, BRAND LAUNCH CAMPAIGN

Laura Wimer Jewell and Gabe Jewell directed, concepted, and produced the launch campaign for Two Sisters Experiences, founded by sisters Suzanne and Michelle Rousseau of Two Sisters Jamaica. The Jamaica-based hospitality company offers curated culinary and cultural experiences that connect people to the island through food, storytelling, land, and sisterhood.

The campaign deliberately avoided the saturated blues and pristine beaches that dominate Caribbean tourism imagery. Instead, Laura focused on sensory immersion through earth, smoke, heat, breeze, and rhythm. She filmed moments in mid-motion: hands crushing jerk spice, flames licking a pot, the electric slice of a scotch bonnet.

"Every frame had to feel like something you couldn't find in a stock footage search for Jamaica," says Laura. "Lush and saturated but never overproduced. And always maintaining that sense of humility and realness that defines the Two Sisters experience."‘ 

Director of Video Photography: Jahsen Levy
Photographer: Ellen Silverman

Credits

Client: Two Sisters Jamaica
Hospitality Studio: Oyster Sunday
Creative & Production Studio: Jewell Studio 
Directors: Laura Wimer Jewell + Gabe Jewell
Director of Photography: Jahsen Levy
Photographer: Ellen Silverman
Editor: Jamie Gordon 
Colorist: Blase Pivovar
Music: Count Lasher