CHARLES SCHWAB: THERE WILL BE QUESTIONS

GLOBAL BRAND CAMPAIGN

Agency: Mekanism

Director: Joaquin Baca-asay

Charles Schwab launched a campaign provoking investors to ask questions
about the management of their money with ads that humorously poke the broken industry.
Schwab’s new accounts increased 49%.

2018 EFFIE AWARD - FINANCE

 
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