For Conrad Hotels & Resorts (a Hilton brand), Jewell Studio was commissioned by production company Underhill to creative direct stories of exploration and luxury hospitality in the USA and across Asia. We created concepts for seven cities, yielding motion and stills work highlighting the scale and art-centric design of Conrad’s global footprint.

The idea of this campaign is that as people we become more of who we want to be when the quality of travel matches our ambition. There is an aspirational, never-finished mindset to luxury travelers. It’s a mindset that says, ‘the more we do, the more we will want to do, see, go—in life.’

Experiencing luxury is one thing, but capturing luxury is another task entirely. Every plate, every texture, every gesture is a carefully considered artform. That level of consideration has to come through in the creative work if it’s going to convince discerning travelers to fly across the world to visit your hotel.

Client: Conrad Hotels
Production Company: Underhill
Creative Direction for Osaka, Hangzhou, Jiuzhaigou,
Shenzhen, Washington D.C., Nashville: Laura Wimer Jewell 
Anthem Creative Direciton & Copywriter: Laura Wimer Jewell 
Creative Direction for Mexico: Jillian Goger 
Directors: Someday BK
Photographer: Chris Simpson
Director of Photography: Matt Seger, Dexter Brierley
Executive Producers: Alex Max, Mary Crosse
Post Production: Underhill Film
Post Supervisor: Jess Delvalle
Editor: Georg Bungard 
Colorist: Cameron Marygold
Sound Design & Mix: Bobb Barito, Forager