ELEMENTAL WINE BRAND LAUNCH

DIRECTOR, CREATIVE DIRECTOR, WRITER

Kudos to a client who says, “Our entire industry will have no idea what do to with a product like this, and we love that.”

Bogle Family Vineyards launched ElementAL Wines, wine that features a first-of-its-kind aluminum bottle, and needed creative work that was as fresh and provocative as the bottle innovation itself. Laura creatively led the campaign from start to finish across motion, stills, digital and out-of-home. 

The result was over 150 million impressions and over 400,000 clicks—and placement in Vogue, Architectural Digest, Esquire, ELLE, Travel + Leisure, Harper’s Bazaar, Cosmopolitan, and as window displays on New York’s 5th Avenue.

Production Company: HONCHO!

Director: Laura Wimer Jewell


Executive Producer: Shelley Tassin


Production Manager: Marcus Donates


Production Coordinator: Van Nguyen


Executive Creative Director: Laura Wimer Jewell


Director of Photography: Maddy Talias


Editor: Maddy Talias


1st AD: Hilton Day


Gaffer: Lawrence Le


Key Grip: Aram Martirosyan


Campaign Photographer: Danielle Levitt


Still Life Photographer: Oliver Barth


Retoucher: John Ciambriello


Movement Director: Jesse Kovarsky


Stylist: Anna Su


Makeup Artist: Esther Foster


Hair Stylist: Nelson Vercher


Manicurist: Sreynin Peng


Set Designer: Arnd Stockhausen


SFX: Damon Sarafian


Casting Director: Ben Sealey


Composer: Yosef Munro


Color Correction: Dylan Hageman

VP of Marketing: Paul Englert


Director of Marketing: Jessica LaBounty


Marketing Assistant: Lauren Ronkowski

Agency: Agency SOS


Founder/Creative Director: John Kovacevich