METHOD HOME: THERE’S GOOD INSIDE

GLOBAL CAMPAIGN

Agency: Mekanism

Director: Greg Brunkalla

DP: Jason McCormick

method is up against industry-giants like Procter & Gamble in a true battle for eyeballs and relevance.

While they can't outspend, they can lean into the things that make them unparalleled in the category - their clean products and their commitment to joy. 

Over the last three years, we've helped method bring their brand purpose to life, driving the largest increase in Household Penetration and Brand Awareness the company has seen in seven years. 

115% Ad Recall Lift on YouTube, exceeding the benchmark of 22%. 

266MM impressions and 40+MM longform video views on YouTube. 

Increased Brand Awareness by 7 points, 

the most Method has seen in three years.

Webby Award, Honoree

OBIE OOH, Finalist