STILA COSMETICS
GLOBAL REBRAND
Agency: Standard Time LA
Photographer: Tom Schirmacher
Stylist: Djuna Bel
Coveted makeup brand Stila Cosmetics was looking for a fresh take on their brand. Defining their customer as an independent artist, fashion maiden and cultured ambitious female made it easy to create their new trademark, Makeup Your Own Rules.
The new trademark inspired a total overhaul of the brand including a new brand manifesto, integrated print advertising, online re-launch, in-store events, fashion week activations and invigorated social conversation.
